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Category Archive ‘ Marketing – Advertising - PR – Design ‘


How to win customers in the 15. New edition

Gold's guidebook of modern commercial practice
(lifepr) Berlin, 25.06.2008 # When Heinz M. Goldmann over 55 Years are “Guidebook of successful sales experience” offered in German license, no one suspected, that this work in total 20 Languages appear and a total worldwide circulation of more than 2,5 reach millions of copies would.

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Competency requirements in marketing and sales

Competency requirements in marketing and sales: Conceptual foundations and results of a correspondence analysis What is meant by the term "competence" and how important are skills in the context of a comprehensive human resource management? What skills do employers view the Marketer of particularly successful? Which combinations have expertise in the areas of product- and key account management and sales of particular relevance?

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Price behavior of service customers

The price behavior of service customers using the example of the digital print business - an empirical study How is the price situation for purchasers of digital photo services? What distribution channels and uses of digital photo services can be established in Germany? What about customer loyalty among buyers of digital photo services? How strong are price- or. Quality of interest marked? How many providers should be considered?

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Future workshop at medienforum.nrw

What is the value for the media “Gay digitalis” in 2020?

Düsseldorf (pts/30.05.2008/14:23) # A future workshop on the 20. medienforum.nrw is on Wednesday, 11. June, the question, the value of the media for the Homo Digitalis in 2020 have to be. With this: Frauke Gerlach, the chairman of the Media Commission of the State Media Authority of North Rhine-Westphalia (LfM).

“For the design of the future, we need ideas, Imagination and foresight techniques and heterogeneous groups of experts, the knowledge and experience and to interweave”, Sun Frauke Gerlach. “The future workshop with its high level and this occupation is an exciting and ideal forum.”

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Drupa 2008 – The Olympic Games of the print- and media industry

Printmedien so vielfältig who do not – Networking of print and online

Düsseldorf (pts/27.05.2008/11:45) – In XXL format is presented this year's drupa print media messe. With 1.971 Exhibitors from 52 Countries, an exhibition area of over 175.000 Square feet and expected 400.000 Visitors from around the world is the world's most important trade fair for the printing- and media industry from 29. May to 11. June 2008 as great as ever. “What are the athletes of the Olympic Games, is the drupa for the print media industry”, underlines Werner M. Dornscheidt, Chairman and CEO of Messe Dusseldorf, the importance of drupa. The entire world market and the entire value chain, from design to the finished printed product, will be displayed in Dusseldorf.

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Innovative software from a company in Saarland

a3 systems receives award for the third year of the Initiative Mittelstand Innovation Award

The Initiative Mittelstand "has awarded the software manufacturer Saarbrücken a3 systems GmbH for the third consecutive year for an innovative software product. The search engine optimized content management system dante ® cms SEO convinced the jury of the Innovation Award with its utility, its innovation and its middle class fitness. It received the award “Innovationsprodukt 2008″ in der Kategorie Content Management.

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Press Service in Dusseldorf

Press Service in Dusseldorf

Lehnert PR offers public relations, Press takes over and your external press office. This service is especially made for small and medium-sized Unternehmen.Wo advertising only short-term effect, is achieved with a strategic and active public relations medium- and in the long run more. In particular, small and mid-sized companies need good grip and press relations.

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Bernd M. Michael is a new member of the HALL OF FAME THE GERMAN ADVERTISING

HALL OF FAME DER DEUTSCHEN WERBUNG

HALL OF FAME THE GERMAN ADVERTISING

(NASDAQ) Berlin, 23.04.2008 -# Bernd M. Michael, 65, is a new member in the HALL OF FAME THE GERMAN ADVERTISING. The jury based recording with the great track record, Michael has achieved in four decades working for the Grey Group, and his great commitment to the entire advertising industry. “Bernd M. Michael has 40 Years of adBernd Mng agency Grey formed into the, what it is today and made in recent years as the creator of the social earn Effie to the industry”, says Roland Tichy, Editor in chief of Business Week and Chairman of the Jury of the HALL OF FAME THE GERMAN ADVERTISING.

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Up goes with the work: aetka now supports the partners in the public relations

Up goes with the work: aetka now supports the partners in the public relations

aetka-Pressekit: Manual for active regional press work

(lifepr) Hartmannsdorf, 22.04.2008 -# The specialized trade cooperation aetka has assembled a new package of services for its members: The aetka Press Kit brings partners systematically and clearly in the art of successful communication with the media.

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Audio book reveals the three success factors:Sales- and techniques for field

(lifepr) Berlin, 17.04.2008 -# Good sales people are sought in every industry and at any time. On their salesman skills should therefore be filed permanently – beginner to professional. All Topics, which are important for field staff, in the audio book sales- and techniques for field (Cornelsen Verlag Scriptor, 8,95 Euro) illuminated.

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WirtschaftsWoche founder competition enters new round

On the winner a prize package worth waiting for 300.000 Euro

WirtschaftsWoche- Founder in new round of competition is

(NASDAQ) Düsseldorf, 11.04.2008 – #With renowned partners, the competition's founder WirtschaftsWoche 2008 advertised. You can win prizes valued at 300.000 Euro. The competition objective is, to promote entrepreneurial, have what it takes, shape the economy of the future.

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KatalogBenchmark – The catalog contest going into overtime last possibility is the participation 16. April 2008

KatalogBenchmark ? Der Katalogwettbewerb geht in die Verlängerung

KatalogBenchmark ? The catalog contest going into overtime

(NASDAQ) Stuttgart, 09.04.2008 – #Until 16. April 2008 have companies from Germany, Austria and Switzerland, the possibility, submit their product catalog to catalog competition KatalogBenchmark. The last chance for “Late entrant” is the release of the product catalog on the e-pro stand on the PROKOM in Stuttgart (Stand A6).

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Fresh clothes and new content from Business Spotlight: Refresh your Business English!

#How do you ask in English for a raise? What is the ideal entry into the meeting with international business partners? What English words are on the right- and finance essential?

These and other questions answered by the new headings of Business Spotlight.

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European regulation: Neelie Kroes attends the 20. medienforum.nrw


20. medienforum.nrw from 9. bis zoom 11. June 2008 Cologne

Düsseldorf (pts/08.04.2008/17:34) – #The 20. medienforum.nrw brings the 9. to 11. June 2008 the most important decision makers in the media sector in Cologne together. Cologne Mayor Fritz Schramma and the Director of the State Media Authority of North Rhine-Westphalia, Prof.. Dr. Norbert Schneider, to the anniversary at the Cologne fair number of prominent media makers, -managers and politicians welcome. Prime Minister Dr. Juergen Ruettgers is a media-policy address the future positioning of North Rhine-Westphalia in the media landscape and

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Advertising.com boosted its sales team on

Kay-Uwe Berding hires at the Hamburg-based online advertising network

Hamburg (pts/08.04.2008/10:55) – #Advertising.com Germany has strengthened its office in Hamburg on staff. Kay-Uwe Berding supported with effect from 1. April as a new online marketing consultant, the sales team of the international online advertising network. He reported in his capacity to Nadine chamber, Leiterin des Sales Teams I bei Advertising.com.

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