Markteinführung von Produktinnovationen in der Medizintechnik.
Eine empirische Untersuchung zur Ausgestaltung des Kommunikations-Mix.
| Autor | Ann-Marie Ingrid Nienaber |
|---|---|
| Verlag | Duncker & Humblot GmbH |
| Erscheinungsjahr | 2011 |
| Reihe | Betriebswirtschaftliche Forschungsergebnisse 139 |
| Seitenanzahl | 369 Seiten |
| ISBN | 9783428533091 |
| Format | |
| Kopierschutz | Wasserzeichen |
| Geräte | PC/MAC/eReader/Tablet |
| Preis | 89,90 EUR |
Ann-Marie Nienaber is working as Assistant Professor at the Institute for Business Administration, especially Organisation, Personnel and Innovation at the Westfälische Wilhelms-University of Münster under the direction of Prof. Dr. Gerhard Schewe. In July 2009, she achieved her doctoral degree on the topic of 'Market launch of product innovations in the medical engineering industry: An empirical examination of the design of the communicational mix'. For this, she received the best dissertation award 2009 of the economics department of the University of Münster. Results of her work have already been presented at international conferences on the topic of innovation management as well as on the topic of trust management in and between organisations. Furthermore, Ann-Marie Nienaber is included in the mentoring programme 'Erstklassik' of the University of Münster as a preparation for the scientific career and is a member of the Delegation of the Master Class on the topic of innovation management (sponsored by the Federal Ministry of Education and Research) at the Universidade Federal de Santa Catarina, Florianopolis (Brazil). In addition to her work at the institute, Ann-Marie Nienaber lectured at different colleges. She taught especially in the area of corporate governance, international management and marketing. Her research has been published in renowned journals.
